Agency Creative
Advanced TV
Advanced TV
The world of advertising on TV has changed, but it doesn’t have to be complicated. While most people are “cutting the cord” and moving to online streaming services like YoutubeTV, Hulu and Amazon, so are many advertisers.
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75% of households were expected to connect their TV’s to the internet by 2020. 67% of millennials are more likely to be a full Advanced TV-only house.

At Agency Creative, we understand the importance of delivering video advertising to your perfect customer, and we know exactly how to make it successful. With the full support of our creative team, our account team, and our digital team, we can place your video on the right streaming platforms and devices of the customer you want.

5 Steps to Succeed at AdvancedTV

Audit & Assess

Step 1


Gain complete understanding of your brand’s messaging and direction.
Optimize Listings

Step 2

Audience Building

Research, pinpoint and develop your ideal audience, down to what streaming services they’re using and their geo-location.
Connect Locally

Step 3

Strategize & Build a Campaign

Based on findings in the initial brand assessment, we’ll create a seamless campaign experience that embodies the essence of your brand and resonates with your audience.
Implement Changes

Step 4

Ongoing Campaign Optimization

As we gain more insights from the data, we will fine-tune the campaign by looking at the apps and platforms the ads are served to, the quality of the impressions, and more.
Measure Results

Step 5

Transparent Reporting

You’ll get 24/7 access to an online dashboard, RADAR, as well as monthly reports. Unlike advertising on traditional TV, you will have access to transparent reporting through your RADAR dashboard and monthly reports that will highlight:
  • What streaming devices and platforms your audience is using
  • Date and time your ads are shown
  • How long your ad was watched and click through rates
  • Access to a dedicated representative 5 days a week, 8:30 am – 5:30 pm
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